A GLIMMER. of Success: My Journey Through the WBENC Incubator Program
Discovering the Women's Business Enterprise National Council (WBENC) Business Premier Incubator Program turned out to be a pivotal moment for me. It came at a time when I was contemplating the next steps for my brand and looking for growth opportunities. This program, designed for Black female student entrepreneurs from Historically Black Colleges and Universities (HBCUs), offered a blend of resources, community support, and expert guidance.
The Program Structure
The WBENC Incubator is not just any program; it's a comprehensive initiative that supports aspiring Black women entrepreneurs. Over the course of several weeks, from September 15th to October 25th, 2023, the program facilitated weekly sessions that were critical for learning and development. These gatherings, held on Wednesdays from 4:30 pm to 7:00 pm, allowed us to engage with successful business owners and executives. Additionally, Monday’s virtual office hours provided personalized support, helping refine our business pitches and strategies.
The Competition
A significant component of the incubator was the competition held on November 15th at North Carolina A&T's campus. This event was our chance to present our business ideas in front of a panel of judges and an audience. It was an opportunity to showcase the growth and progress we had made throughout the program.
Achievements and Development
My participation in the WBENC incubator marked a significant phase of growth. It pushed me to refine my initial business idea into a comprehensive brand identity. The highlight of this process was earning 3rd place in the final competition. This achievement not only validated the promise of my brand, GLIMMER. by Alise, but also awarded me $1,000 to invest in its further development.
Looking Ahead
As I near graduation from North Carolina A&T State University, with plans to launch The GLIMMER. Bar, a salon suite facility and nail boutique, I am eager to implement what I’ve learned. The GLIMMER. Bar aims to create a community centered around beauty, sisterhood, and spiritual development, offering workshops and activities that promote mental wellness alongside beauty treatments.
This experience through the WBENC incubator has been a journey of both personal and professional development, setting the stage for the future of GLIMMER. by Alise. It's a testament to the power of seizing opportunities and the growth that comes with stepping out of your comfort zone.